osting, and community management.
- Create and curate engaging content for a variety of platforms, with a focus on social media channels, but also including website, alerts and mass notifications, text posts, images, videos, and live streams, tailored to each platform.
- Ensure content is accurate, timely, accessible, and adheres to the City's brand guidelines and maintains a consistent brand identity.
- Seek out compelling stories for social and digital channels that reinforce the City’s core narrative and feel relevant and engaging to our community.
- Monitor social media trends and identify opportunities for innovative content formats with the goal of expanding our community across social media platforms
- Monitor social media channels for mentions, comments, and messages.
- Identify and escalate sensitive or crisis-related issues to appropriate personnel.
- Assist in the development and review of the City's social media policies and guidelines.
- Work collaboratively with various city departments, community partners, and vendors and educate City staff on social media policies and guidelines.
- Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.
- Use data insights to inform content strategy and optimize campaigns.
- Share timely and accurate information to residents, businesses, and visitors during City crises and emergencies.
- Serve in the Joint Information Center during emergencies or special events.
- Identify areas for improvement and make recommendations for future social media efforts.
WORKING CONDITIONS
Normal office environment.
Required Qualifications
MINIMUM EDUCATION:
BA/BS in Communications, Marketing, Public Relations, Journalism, Advertising, Digital Communications, or related field.
MINIMUM EXPERIENCE:
5 years experience in:
- Digital communications management, including social media management, engagement of digital communities, email and text-based marketing, digital marketing and advertising planning and execution, campaign management, policy development, management, training and enforcement and communications and marketing strategy research, development and execution, web content management.
- Writing and editing experience.
- Content creation experience in several of the following areas, including social media posts, e-newsletters, graphic design, short-form videos, and/or alerting.
- Experience in website management including web content management systems (cms), HTML, web content strategy and user experience design, web-related tools (e.g. Google Analytics, Google Tags Manager, Site Improve, etc.).
- Emergency management training/certification from federal and state agencies (provided on the job).
EQUIVALENCY:
An equivalent combination of education and highly related experience in a similar environment may be considered.
LICENSES/CERTIFICATIONS:
Desired certifications: Google Ads Certification, Meta Blueprint (ads) Certification, LinkedIn Ads Certification, other digital marketing certifications.
SELECTION PROCESS
The selection process will consist of one or more of the following steps: a rating of relevant education and experience (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The City of Minneapolis Human Resources Department reserves the right to limit the number in any phase of the selection process.
BACKGROUND CHECK
The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.
UNION REPRESENTATION
This position is represented by a collective bargaining agreement between the City of Minneapolis and the
MPEA (CPE). For more information on the terms and conditions of this agreement please visit our website.
ELIGIBLE LIST STATEMENT
The names of applicants who meet minimum qualification and who pass the screening process shall be placed on the eligible list for employment consideration. This list will be certified to the hiring manager who may use the list to fill a vacancy of the same job title. This eligible list will expire two (2) months after it has been established.
INTERVIEW SELECTION
The