Digital Communications Coordinator

The Digital Media Coordinator in the Communications Department is responsible for executing the City's social media and digital strategy. This role focuses on concepting and creating engaging digital and social media content, fostering community on the City’s social media platforms, ensuring our digital and social presence across channels and platforms is consistent with the City’s brand strategy and visual identity, and administering digital m

edia policies and procedures. The Coordinator works collaboratively with various City departments to promote City initiatives, disseminate relevant information, and engage with residents across multiple social media platforms. The City of Minneapolis does not sponsor applicants for work visas. Job Duties and Responsibilities

• Manage the day-to-day operations of the City’s primary social media accounts, including content planning, creation, p

osting, and community management.

• Create and curate engaging content for a variety of platforms, with a focus on social media channels, but also including website, alerts and mass notifications, text posts, images, videos, and live streams, tailored to each platform.
• Ensure content is accurate, timely, accessible, and adheres to the City's brand guidelines and maintains a consistent brand identity.
• Seek out compelling stories for social and digital channels that reinforce the City’s core narrative and feel relevant and engaging to our community.
• Monitor social media trends and identify opportunities for innovative content formats with the goal of expanding our community across social media platforms
• Monitor social media channels for mentions, comments, and messages.
• Identify and escalate sensitive or crisis-related issues to appropriate personnel.
• Assist in the development and review of the City's social media policies and guidelines.
• Work collaboratively with various city departments, community partners, and vendors and educate City staff on social media policies and guidelines.
• Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.
• Use data insights to inform content strategy and optimize campaigns.
• Share timely and accurate information to residents, businesses, and visitors during City crises and emergencies.
• Serve in the Joint Information Center during emergencies or special events.
• Identify areas for improvement and make recommendations for future social media efforts.

• Digital communications management, including social media management, engagement of digital communities, email and text-based marketing, digital marketing and advertising planning and execution, campaign management, policy development, management, training and enforcement and communications and marketing strategy research, development and execution, web content management.
• Writing and editing experience.
• Content creation experience in several of the following areas, including social media posts, e-newsletters, graphic design, short-form videos, and/or alerting.
• Experience in website management including web content management systems (cms), HTML, web content strategy and user experience design, web-related tools (e.g. Google Analytics, Google Tags Manager, Site Improve, etc.).
• Emergency management training/certification from federal and state agencies (provided on the job).